I was sitting on a beach in Sardinia, brainstorming business ideas with my partner, when my gut reminded me I'd been eating nothing but carbs for three days straight. Zero fibre.
The irony was hard to miss. Sardinia is a Blue Zone; one of the handful of places on Earth where people routinely live past 100, eating simply: legumes, whole grains, real fibre. And there I was, doing the exact opposite of everything that made the place famous.
That's when it hit me:
this isn't just a vacation problem. The same thing happens at home when life gets busy. Fibre gets skipped, meals become whatever's fastest, and my gut pays for it.
If the people around me were eating their way to 100 without trying, and I couldn't survive a week of vacation without my gut filing a complaint, something in the average diet - mine included — was broken.
So I decided to build what I needed: a high-fibre cheat meal. Quick, portable, actually good. Sardinia's simplicity, without needing to move to Sardinia.
A year of recipe testing with a brilliant food scientist later, fiboli™ existed. Real fruit. High fibre. Plant protein. For when you need your gut to not hate you.
That's how this started.
